As Ghana prepares for its upcoming elections, recent survey results have revealed a competitive political landscape with the National Democratic Congress (NDC) leading in popularity among voters.
According to the survey, by political analyst Professor Smart Sarpong, the NDC holds 38.8% of the votes, while the New Patriotic Party (NPP) follows closely with 34.5%.
The baseline report on 275 constituencies by Political Analyst Prof Smart Sarpong, had a total sample size of 59,547 selected from the full 275 sub-samples, with Each sub-sample representing a proportional share of total contribution to voter population as per the 2020 voter register.
The survey, carried out in April 2024 and covering all 16 regions of the country, reveals that a significant portion of the electorate, 23.1%, remains undecided, potentially making them a crucial factor in the final outcome. Smaller parties, collectively, hold a marginal 3.6% of voter support.
The survey findings indicate a different trend when it comes to preferred presidential candidates. Dr. Mahamudu Bawumia of the NPP leads with 38.9% support, slightly ahead of the NDC’s John Dramani Mahama, who has 36.1% support. Undecided voters constitute 21.4%, and other candidates collectively account for 3.6%.
The survey also explored the main factors influencing voter decisions. Competence tops the list, with 50.3% of respondents indicating it as their primary consideration. Track records of presidential candidates are crucial for 22.5% of voters, while party affiliation matters to 19.1%. Interestingly, 3.7% of respondents admitted that financial inducement could sway their vote.
The report further adds voters have identified unemployment as the most pressing issue, with 21.1% highlighting it as their primary concern. Economic improvements are also high on the agenda, with a cumulative 33.7% of respondents citing various economic issues.
Poor infrastructure, including roads, water, and power, are significant concerns. Other critical issues include illegal mining, LGBTQ rights, corruption, and poor sanitation.
Please read full report here.
By Noble Crosby Annan
