Media General’s Group Chief Executive Officer (GCEO), Beatrice Agyemang, has urged players in the music industry and the general public not to recognise the 25th Telecel Music Awards (TGMA) as mere event.
“As we embark on the celebration, let us remember that this is not just an award show. It is a tribute to the power of music to transcend boundaries, connect us and elevate our spirits,” she said in a goodwill message aired at the 25th TGMA Saturday, June 01, 2024.
She placed an admonishment for all to “honour the legacy of the past 25 years while looking forward to a future filled with even greater achievements and musical brilliance.”
Madam Beatrice Agyemang, explaining why Media General partnered Charterhouse to produce the silver jubilee version of the awards to the public, noted that the Ghanaian youth has a lot to offer when it comes to talent, the reason her outfit is ready to provide its numerous platforms to the youth to showcase what they have to the world.
“The awards have been incredibly impactful, empowering winners to take the world stage, thanks to the recognition they receive. Musicians are acutely aware of the leverage and opportunities these honors provide on the international front. The nurturing of music talents and the discovery of new artists have been significant outcomes of the awards
influence.
“Media General also remains committed to supporting and nurturing talent, providing platforms for artists to shine and be celebrated for their contribution to the global music scene. It is for these reasons that Media General proudly partnered with Charterhouse, for the Telecel Music Awards. I am super excited about how the music industry has evolved over time,” she explained.
She also highlighted and touted how players in the industry have employed available technologies to propel their careers.
“In particular, the advent of new technologies has revolutionized the way musicians create, distribute and monetize their work. Digital platforms and streaming services have opened up unprecedented opportunities for artistes to reach global audiences, bypassing traditional barriers. Modern breakthroughs such as social media, crowdfunding and blockchain technology are further empowering musicians in all spheres.
“These advancements are not only making it easier for musicians to access their gains, but also helping them secure financial stability and thrive in a rapidly changing industry. This year’s edition is especially historic as it not only celebrates a 25-year legacy, but also honors the profound impact of music on our society,” she added.
The 25th edition of the awards is taking place at the Grand Arena of the Accra International Conference Centre.
