In celebration of its 75th anniversary, the Ghana Journalists Association (GJA) organized a public lecture at the Kwame Nkrumah University of Science and Technology (KNUST), emphasizing the significance of entrepreneurship and digital skills in the changing media landscape.
The event which welcomed notable figures and aspiring journalists highlighted the importance of self-employment and multi-skilled journalism.
GJA officials, Prof. Amin Alhassan, Director-General of GBC, stressed that building a media audience is not limited to traditional affiliations, emphasizing the potential for independent ventures in the media realm.
Additionally, emphasis was laid on the importance of being a multi-skilled journalist in today’s media environment and aspiring journalists urged to embrace digital media proficiency for career growth.
As remarked by the keynote speaker, Prof. Alhassan, the future of journalism lies in embracing digital tools and platforms, urging attendees to harness the power of technology, and multiple skills to innovate within the media space.
“The truth be told, the skill set I left school with to get a job at GNA and later GBC, that same set cannot get me a job today at GBC,” he said.
“I’m expecting a journalist who can operate the camera, who can write for online media, who can give a very beautiful branding. It is not just a one skill set. I am telling you, you must come to the job field with the ability to write for online, the ability to shoot and edit your videos at the same time the ability to do your investigations,” he stressed.
He further encouraged training institutions to be mindful of the skills they equip students with due to the constant revolution of the media.
The event concluded on a note of encouragement for the next generation of journalists, urging them to pursue their aspirations with determination and adaptability.
As the Ghana Journalists Association marks this milestone, its commitment to fostering a good media landscape, entrepreneurial spirit, and digital competence among journalists remains steadfast, signaling a progressive shift towards a more dynamic and resilient media landscape.
