Director-General of the Ghana Health Service (GHS), Dr. Patrick Kuma-Aboagye has stated that the proposed rebranding of the Service is being funded through Internally Generated Funds (IGF).
The Ghana Health Service has earmarked GHC5,117,000 to rebrand the institution. According to the Management, the amount will be spent on key deliverables, such as registration of the logo, development of a Public Relations policy, development of a brand book, monthly health education themes and establishment of a quarterly E-Newsletter, as well as a review of the Customer Service Manual.
Speaking to Alfred Ocansey on TV3’s show Ghana Tonight on Tuesday, November 7, 2023, Dr. Kuma-Aboagye said the project will be funded internally.
“For the brand document that we have, there is a section where it talks about sources of fund. The source of fund is coming from the facilities’ IGF. These are all Budget Management Centers and so primarily, we expect about most of it to be done by the facility involved.” Dr. Kuma-Aboagye.
He also added that there are other partners and donors that are coming on board to support the project.
“Our partners are already supporting us in many ways like Goodlife, and its all part of the branding that we are doing for the Service. And of course, any donor that will support us. So, it is not as if there is a money sitting somewhere that we are going to lift to do,” he stressed.
In response to a question posed by the host to Dr. Kuma-Aboagye on whether the rebranding is the pressing need of the Ghana Health Service, he said “We are tackling many things, but it is not as if we have to finish one before we move to the other. But I believe that quality of care is at the center of our work and if that is going to help us improve our quality of care and patients’ experience, I think it is worth it.”
He reiterated that the Ghana Health Service is to provide quality health care delivery and therefore will make good use of every resource they mobilize.
“All we are doing is to improve quality of care, improve patients experience and provide better care for all citizens of this country as the constitution and the Act that establish Ghana Health Service wants us to do. We are just working towards achieving those aims. And we are going to be very prudent with the resources, whatever we have and our top priority is service delivery and that is what we are going to do.” Dr. Kuma-Aboagye said.
Esther Nyantakyiwaa Akaba
