In a recent interview on Onua Showbiz with host Nana Kwame Gyan, Sammy Flex, the manager of Ghanaian dancehall artiste Shatta Wale, addressed the debate regarding the expectation for Shatta Wale to speak Patois while in Jamaica.
Sammy Flex firmly stated that Shatta Wale was under no obligation to adopt the Jamaican dialect, deeming the conversation surrounding it as unnecessary.
The remarks come in response to criticisms from some quarters that artistes from outside Jamaica should embrace the local language to connect better with audiences.
However, Sammy Flex emphasized that Shatta Wale’s artistry should be appreciated without the pressure to conform to linguistic norms.
He argued that the essence of music lies in its ability to transcend language barriers, allowing artistes to express their unique identities.
Sammy Flex’s comments have sparked discussions about cultural expectations in the music industry, particularly for artistes who cross geographical boundaries.
Shatta Wale, known for his distinct sound and contributions to the Ghanaian music scene, continues to gain international recognition.
His manager’s defence highlights the importance of respecting individual artistry and the diverse backgrounds that artistes bring to the global music landscape.
As the conversation around language and culture in music evolves, Sammy Flex’s stance reinforces the idea that authenticity should take precedence over conformity.
Shatta Wale’s journey serves as a reminder that music can unite people from different cultures without necessitating the abandonment of one’s roots.