The Ghana Journalists’ Association (GJA) has highlighted the impact of Artificial Intelligence (AI) on the work of journalists, emphasising the need to capitalise on its benefits rather than the drawbacks.
The Association notes that AI has become an integral part of the media landscape and has the potential to affect journalists’ work in both positive and negative ways.
GJA President, Albert Kwabena Dwumfour, speaking at the 2025 World Press Freedom Day commemoration on Saturday, May 3, themed “Reporting in the Brave New World: The Impact of Artificial Intelligence on Press Freedom and the Media”, stated that AI is no longer a tool for the future, but a present reality.
“AI is no longer a futuristic concept; it is rapidly permeating various aspects of our lives, and the media industry is no exception. This transformative technology presents a double-edged sword for journalism,” he stated.
In describing AI as a double-edged sword, the GJA President pointed out that, “On one hand, AI offers tremendous potential to enhance the efficiency and effectiveness of news gathering, processing, and dissemination. AI-powered tools can assist with tasks such as transcribing interviews, analyzing large datasets for investigative reporting, automating the creation of routine news reports, and personalizing news delivery to individual audiences.
“AI can also play a crucial role in fact-checking and identifying manipulated content, offering a powerful weapon in the fight against disinformation.”
“On the other hand, the rise of AI also presents profound challenges that we must confront proactively. The increasing sophistication of AI-generated content raises serious concerns about the potential for the mass production of fake media, which can be incredibly difficult to distinguish from authentic content.”
According to him, the challenges with AI “poses a significant threat to the credibility of news organizations and could further erode public trust in information.”
He further expressed the need to have a broader conversation on the AI revolution since it will continuously impact the work of journalists on a daily basis.
Ghana’s theme for the commemoration of World Press Freedom Day was “Celebrating champions of press freedom and Ghana’s media growth; building a resilient media in the AI era”.
