The 27th Telecel Ghana Music Awards (TGMA), held on Saturday, May 9, 2026, at the Grand Arena of the Accra International Conference Centre (AICC), delivered a spectacular night of music, celebration, creativity, and unforgettable fashion moments, with Black Sherif emerging as the winner of the coveted Artiste of the Year award.
Beyond the awards and performances, the red carpet once again became a major talking point, drawing attention for its bold fashion choices, dramatic statements, and celebrity appearances.
Speaking with Anita Akua Akuffo on Beyond The Glam on Monday, May 11, 2026, certified style and etiquette coach Ms Nancy described the TGMA season as “the Christmas season for people in music,” explaining that the event serves as a celebration for artistes and industry players regardless of whether they win awards or not.
“It’s a night for them to showcase themselves to Ghana,” she stated. “You have to remind Ghana that you are the big one. You are the GOAT.”
According to Ms Nancy, the TGMA red carpet is not simply about fashion or expensive clothing but rather a platform for creativity, branding, and storytelling.
“TGMA is a night of creativity and drama, so the outfits always have ideas behind them,” she explained. “The red carpet looks should have a story to tell.”
She emphasised that celebrities should intentionally use such moments to strengthen their public image and distinguish themselves from others.
“The red carpet is the night you use to register your presence or personal brand,” she said. “Whenever you step out, never look like anybody else, but stand out.”
The certified style and etiquette coach also addressed the growing culture of controversy-driven publicity, noting that some celebrities now attempt to create chaos online simply to trend. However, she believes originality and thoughtful creativity remain the most effective ways to capture attention.
“These days, there is the attitude of people creating chaos to trend, but before, these were the nights you needed to steal attention,” she noted. “You can choose to do something no one else is doing so that people will talk about it or talk about you.”
Reflecting on the evolution of the TGMA red carpet, Ms Nancy highlighted the sophistication and elegance that once defined celebrity appearances at the event.
“There were attitudes and sophistication that came with the TGMA red carpet,” she recalled.
She further explained that red carpet events are traditionally formal black-tie occasions where creativity should still be balanced with class and refinement.
For female celebrities, she encouraged confidence and elegance while maintaining a sense of mystery in fashion presentation.
“Women who want to be remembered should leave something to the imagination,” she said, while also stressing that beauty exists in different forms. “Women and beauty come in shapes and sizes.”
As conversations around the 27th TGMA continue online, Ms Nancy believes the event remains one of Ghana’s biggest entertainment and branding platforms. In this space, artistes and celebrities can make lasting impressions far beyond the awards stage.
By Abigail Inkoom
