Ghana welcomed more than 1.3 million international tourists and recorded nearly 1.8 million domestic visitors in 2025.
This represents a steady growth of the country’s tourism industry, according to the latest Tourism Report released by the Ghana Tourism Authority (GTA).
Published under the theme “Resilience and Sustainable Growth,” the report revealed that international tourist arrivals reached 1,306,962 in 2025, representing a 1.4 percent increase compared to the 1,288,804 arrivals recorded in 2024.
The GTA attributed the positive performance to the sector’s ability to adapt to changing global and domestic conditions while continuing to make significant contributions to economic growth and national development.
Domestic tourism remained a key pillar of the industry’s success, with more than 1.79 million visits recorded across 55 tourist attractions nationwide. According to the Authority, the increasing number of local travelers demonstrates the growing importance of domestic tourism in supporting businesses, preserving cultural heritage, and stimulating economic activity in communities throughout the country.
The report also highlighted growth in the number of licensed tourism enterprises, which rose from 6,702 in 2024 to 7,109 in 2025. This increase reflects expanding investment and greater participation across Ghana’s tourism value chain.
Further data from the report showed strong performance across several tourism-related sectors. Travel trade activities increased by 18.6 percent, while the entertainment and conference segment recorded a 14.3 percent growth, indicating rising demand for tourism services, events, and business-related activities.
Visitor satisfaction levels remained consistently high throughout the year, reinforcing Ghana’s reputation as one of Africa’s most welcoming and attractive tourism destinations.
Cruise tourism also experienced continued growth in 2025. The ports of Tema and Takoradi recorded 18 cruise ship calls bringing 5,488 passengers to the country and contributing to tourism revenue generation and international destination visibility.
Business travel remained the primary reason for international visits, accounting for 31 percent of total arrivals during the year.
The GTA noted that the sector is increasingly shifting towards sustainable and high-value tourism development. Key areas of focus include ecotourism, community-based tourism, heritage conservation, and the expansion of the Meetings, Incentives, Conferences and Exhibitions (MICE) market.
In addition, efforts are underway to strengthen the integration of culture and the creative arts into tourism experiences as part of a broader strategy aimed at diversifying tourism products and enhancing Ghana’s competitiveness on the global tourism market.
According to the Authority, the report provides valuable data, trends, and insights to support evidence-based policymaking, investment decisions, and strategic planning across the tourism industry.
The GTA expressed gratitude to tourism enterprises, regional offices, development partners, researchers, industry stakeholders, and members of the media for their continued contributions to the development and growth of Ghana’s tourism sector.
The Authority has encouraged tourism practitioners, investors, researchers, development partners, and the general public to access and download the full 2025 Tourism Report through its tourism portal for comprehensive information on the sector’s performance and future outlook.
By Nana Kwakye Ababio
