Ghana will mark this year’s World Tourism Day with a week-long celebration fused with the Eastern Expo in Koforidua, Eastern Region, from 26th September to 3rd October 2026, bringing together stakeholders in Tourism, Culture, Creative Arts and investment to promote sustainable development and unlock new opportunities within the sector.
The celebration, being organized under the theme “Unlocking Opportunities for Sustainable Trade, Tourism and Investment”, will provide a platform for businesses, tourism operators, exhibitors, investors, policymakers and the public to connect, showcase products and services, exchange ideas and explore opportunities for collaboration.
The week-long programme will officially open on Monday, 28th September, 2026, with the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, expected to lead the official opening ceremony.
The event will bring together key stakeholders and partners to highlight the importance of tourism as a driver of economic growth, job creation, enterprise development, and community participation.
Activities will commence on Saturday, 26th September, 2026, with a health walk to promote wellness and encourage public participation in the celebrations.
The walk will also provide an opportunity for stakeholders and residents to engage in a healthy and recreational activity as the region prepares to host visitors from across the country.
On Sunday, 27th September, 2026, which is celebrated globally as World Tourism Day, a sensitization workshop will be held on the global theme “Digital Agenda and Artificial Intelligence to Redesign Tourism”.
The workshop will bring together relevant stakeholders to discuss opportunities and challenges in the sector, while encouraging sustainable practices and investment in tourism-related enterprises.
Also on Sunday, 27th September, 2026, seminars will provide an avenue for participants to engage experts and industry players on issues relevant on tourism promotion with emphasis on practical opportunities that can contribute to local economic development.
As part of the Expo, exhibitors will showcase various tourism products and services, facilitating marketing and networking opportunities. The event aligns with the Black Star Experience and World Tourism Day, enhancing the Eastern Region’s profile as a key tourism and investment hub, while benefitting local business and communities.
The Ministry of Tourism, Culture and Creative Arts encourages stakeholders to engage actively, reinforcing Ghana’s commitment to fostering a sustainable tourism sector that supports national development and livelihoods.
Source: Public Relations Unit of Ministry of Tourism
