The Minister of Communications, Digital Technology and Innovations, Sam George, has disclosed that DStv will lose its broadcasting license if subscription prices are not reduced by August 7, 2025.
The Minister explained that the National Communications Authority has been directed to ensure that MultiChoice loses its license if it does not comply with the Minister’s request to reduce subscription prices.
“I wrote back to the NCA on Monday and directed the NCA in that letter to suspend the broadcasting license of DStv effective August 7, 2025, if they fail to effect a reduction in their bundle pricing.
“I cannot, as Minister serving the Ghanaian people, continue to watch what can best be described as plain stealing happening to the Ghanaian people.
“In my letter to them, I gave them scenarios from seven markets that DStv is operating in. The same content in the Premium bouquet that is offered to Ghanaians for $83 equivalent is offered to Nigerians for $29 equivalent. How can anyone explain this price disparity to me? Enough of the mistreatment of the Ghanaian consumer. They either comply with the reduction, or we’ll suspend their broadcasting license by August 7, 2025
The decision to suspend DStv’s license comes after the company refused to heed to the Communication Minister’s request of 30% reduction in package pricing.
Sam George wrote to Multichoice requesting it to reduce its subscription pricing by 30% and gave a deadline of July 21, 2025 for a formal response from Multichoice.
In its response to the Minister on July 21, 2025, Multichoice in a 9-page letter detailed why they cannot slash package pricing by 30%.
The company among other reasons argued that the Cedi has depreciated in the preceding 8 years by 240%, thus government’s basis for request price reduction as a result of the Cedi appreciation was “unfounded”.
The Minister said Multichoice maintained that “the appreciation of the Ghanaian Cedi over the last 6 months has been a fluke which could not be unsustainable.”
But the Minister believes that DStv package pricing must be reduced as the company is exploiting Ghanaians.
“As a Minister, my fidelity is to the Ghanaian people, I will have to act in the interest of the Ghanaian people and I believe that the Ghanaian people have been fleeced and exploited for too long.”
He further listed a number of African countries including Nigeria, South Africa, Eswatini, Angloa and others paying less for similar premium services compared to Ghana.
