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The former president and flagbearer of the National Democratic Congress (NDC), John Dramani Mahama has promised to create a dedicated television channel for the creative arts industry if he wins the 2024 election. 

The former president made this announcement on Friday, June 7, 2024, during a policy dialogue with stakeholders in the creative arts held at the AH Hotel in Accra.

John Mahama said the special TV channel will be available on Digital Terrestrial Television (DTT) but will only be made accessible after payment for persons to view the channel.

“On the digital terrestrial television, we will acquire a special channel for the creative arts. It will be an events channel. And you can display all your work there. If you have a big show like Stonebwoy is performing or Amandzeba is performing, or somebody is performing and you have a big show, or many of you are performing on a big show, we will have the technology to make that show payable.

“So even though it will be on the DTT, you would have to pay with the electronic and then you will be given a code to watch,” he said.

Mr. Mahama noted that there are not enough opportunities in Ghana for young talents in the creative sector to showcase their capabilities.

“The creative arts sector is incredibly important and has the potential to generate millions of jobs. Many young people are brimming with talent but lack the opportunities to showcase it. By solidifying the foundation of the creative industry, we can create numerous opportunities for our youth,” he remarked.

John Mahama also presented further plans to advance the creative sector if the NDC is given the opportunity to lead the country once again.