The Deputy Registrar in charge of University Relations at Kwame Nkrumah University of Science and Technology (KNUST), Dr. Daniel Norris Bekoe, has called on bloggers and digital content creators to uphold accuracy, credibility and ethical standards in their reporting.
He warned that the spread of misinformation continues to threaten public trust in the media.
Speaking at the PR Summit 2026 in Kumasi, Dr. Bekoe stressed that the growing influence of bloggers on digital platforms comes with a responsibility to verify information before publication rather than rushing to break stories at the expense of truth.
He urged content creators to use their platforms to educate, inform and positively shape public discourse.
Addressing participants at the summit, Dr. Bekoe noted that social media and blogging platforms have become powerful channels through which information reaches millions of people within seconds.
However, he expressed concern that the desire to be the first to publish often leads to the circulation of false or misleading information.
“Use your platforms to share positive and accurate information, not always the negative ones. People trust what they see on your pages, so don’t sacrifice the truth just because you want to be the first to publish,” Dr. Bekoe urged.
He explained that credibility remains the most valuable asset for every communicator and media practitioner, emphasizing that once public trust is lost, it becomes difficult to regain. According to him, bloggers should be committed to fact-checking their content and ensuring that every piece of information shared is accurate, balanced and fair.
Dr. Bekoe further highlighted the importance of clear, effective and responsible communication in today’s digital age. He encouraged communicators to present information in a manner that is easily understood while remaining truthful and objective.
He also underscored the role of ethical communication in promoting informed decision-making, strengthening institutional reputations and fostering public confidence. He urged bloggers to recognise the impact of their publications on individuals, organisations and society at large.
The University Relations officer added that responsible communication goes beyond reporting events; it involves providing context, combating misinformation and contributing positively to national development through truthful storytelling.
Dr. Bekoe concluded by challenging bloggers and communication professionals to become ambassadors of truth, professionalism and integrity, stressing that accurate and responsible reporting is essential for building an informed society and preserving confidence in the media landscape.
By Darrell Agbozo Worlanyo
