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Flagbearer of the National Democratic Congress (NDC) John Dramani Mahama has outlined his ambitious policies with potential to reinvigorate Ghana’s creative industry.

Mr. Mahama unveiled “The Black Experience,” comprehensive set of policies intended to improve the tourism and creative arts sector during an interaction with the media on Sunday, July 7.

The former President expressed his optimism about the policies and emphasised how much it would contribute to improve the sector.

“I have good news for the creative industry. Our overarching policy for the industry shall be the Black Experience. This will be geared towards boosting the tourism and creative arts sector,” he said.

The Black Experience initiative will include;

  1. Pan African Month: A month dedicated to celebrating the rich cultural heritage of Africa, fostering unity and collaboration among African nations.
  2. Ghana Film Festival and Awards Month: An event to showcase and honour the achievements of Ghanaian filmmakers and the broader film industry.
  3. Ghanaian Heritage and History Month: A period to reflect on and celebrate Ghana’s storied past and cultural legacy.
  4. Fashion and Food Month: An initiative to highlight and promote Ghanaian fashion and cuisine, showcasing the country’s creative talents.
  5. Diasporan Month: A time to recognise and engage with the Ghanaian diaspora, encouraging their participation in national development and cultural exchange.

Mahama pledged to revitalize each regional Center of National Culture and make them easily accessible hubs for the creative sector.

Additionally, he emphasized the need to support veteran artists who have contributed their quota to the industry.

“Our commitment is to create a vibrant, inclusive, and sustainable creative industry that honours our heritage and propels our cultural narrative on the global stage,” Mr Mahama concluded.