Investigative journalist, Manasseh Azure Awuni is wondering about the law that is being applied to the proposed shutdown of DStv.
So far, he said he has heard the price comparative argument, but he is yet to hear the legal argument.
In a Facebook post titled “Is the law with Sam George, too?” he said, “There is no doubt that many Ghanaians stand with the Communications Minister, Sam George, in this unending tussle with Multichoice Limited, operators of DSTV. But I’m wondering whether the law, too, is on the side of the minister. Long before this tussle, I’d heard Ghanaians complain and compare the prices of DSTV subscriptions. Some Ghanaians, thanks to a loophole in DSTV’s system—and perhaps the NCA regulations—subscribe and pay for DSTV from Nigeria, which is cheaper than DSTV’s subscription prices in Ghana.
It is for this reason that Ghanaian subscribers overwhelmingly support the call for price reduction. In this piece, however, I intend to seek an understanding of an essential part of the argument, now that there is an impending shutdown of MultiChoice’s operations as a result of the company’s reluctance to reduce prices as ordered by the sector minister. What do the laws of Ghana say about price regulation? And on what commodities do those laws apply? Essential or non-essential.
I was a DSTV subscriber. When their prices increased at one point, I downgraded from compact plus to compact. And when they increased their prices again, I unsubscribed from their service. I can live without their services. If Liverpool or Real Madrid have a crucial match, I will follow live updates on the BBC or on Google. Later, the match highlights will be free on YouTube. If Black Stars are playing and the good God permits, GTV will ‘remove the match’ as we used to say.”
He added “Unlike electricity, water, or food, I can live without DSTV. And many subscribers, I suppose, can live without it. So, it is safe to say it’s not an essential commodity or service, even if “investors” disagree. My interest is in the law, and this is where I need education. My two-by-four senior high school economics reminds me that the interplay of the market forces—demand and supply—determines the prices of non-essential goods and services in free market economies.
“So, what law is being applied to the proposed shutdown of DSTV after its reluctance to reduce prices? And how far is this law going to be applied? Like your favourite kenkey boutique, this is a private business that does not take money from the government to provide the services. It’s not a subvented state organization whose fees and prices are supposed to be determined by parliament. So, is the price regulation only applicable to this company and its services, or does it extend to the kenkey seller who still sells a ball of kenkey at the same prices even though the price of the main raw material, maize, has reduced by almost half? So far, I have heard the price comparative argument, but I’m yet to hear the legal argument. I need some education.”
The Minister for Communications Technology and Innovation, Samuel Nartey George, had said that the National Communications Authority of Ghana would carry out enforcement against Mulctichoice.
He stated that the denial by Multichoice Ghana that they have agreed to reduce the prices of DStv is a disrespect to Ghanaians.
He insisted that DStv indicated its willingness to engage the Ministry on its concerns about pricing and prayed to stay the enforcement action.
Mulcithcoice had said in a statement reacting to the comment by the Minister that they had agreed to reduce the prices that “We have noted the statement made by the Minister for Communications Technology and Innovation, Hon. Samuel Nartey George.
“We continue to engage with the Minister in a bid to find an amicable solution that is beneficial for all parties involved, but does not jeopardise the viability of the DStv service.
We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction,” a statement they issued said.
Responding to them on his Facebook page, Sam George said, “Let me be clear, I have no intention to continue tolerating the disrespect to Ghanaians by DStv.
“If MultiChoice is not interested, as they claim in their last statement, in discussing a reduction in prices as they had indicated to me, we would proceed to effect the shutdown tomorrow as indicated.
“DStv indicated their willingness to engage the Ministry on its concerns on pricing and prayed us to stay our enforcement action. If they have changed their position, then we simply would enforce the regulatory action.
“No company is above the law. When MultiChoice is ready to discuss a price reduction, they can come to the negotiation table. Until then, there is nothing for us to meet over. The National Communications Authority Ghana would carry out enforcement. Ghana is open for businesses that respect our laws and institutions.”
Sam Goegre held a press conference in Accra on Friday, September 5, where he said the company has written to the Ministry for further discussions on the reduction plan.
“Multichoice has finally agreed to reduce their prices; now they want us to discuss the level of reduction,” the Minister said.
“They realised that Ghanaians fully backed the ministry, the NPP has endorsed it, the NDC has endorsed, Ghanaians are simply saying we won’t pay these exorbitant fees again,” he said when asked a question about the timing of MultiChoice’s decision to reduce the prices which comes just 48 hours to the deadline the government gave to them to comply with the order to reduce the prices.
Prior to the press conference, Sam George had issued a September 6 deadline to suspend the license of MultiChoice Ghana should they fail to reduce subscription prices.
“As of now, they have until September 6. If there is no resolution, we will shut down the operations of MultiChoice. No company or corporation is more powerful than the collective interest of the Ghanaian people,” he said.
Already, the ministry has imposed a daily fine of GHC10,000 on MultiChoice for failing to submit critical pricing data. As of Wednesday, September 3 the company owes about GHC150,000 in accumulated penalties.
“On August 7, the NCA, acting on my behalf, issued a 30-day notice to suspend the licence of Multichoice Ghana Limited because they failed to cut their price by 30%. Some 15 days ago, I met with them and imposed a GHC10,000 daily fine on them. So, now they owe us about GHC150,000, which the NCA will collect.
Sam George further ordered NCA to suspend the license of Multichoice Ghana by Thursday, August 7, 2025 if the company fails to reduce its pricing packages.
However, in a statement released on Sunday, August 3, Multichoice and DStv while responding, responded to the Minister said it is “not tenable” to reduce DStv subscription fees in the manner proposed by the Minister.
While expressing concern over the Minister’s remarks, MultiChoice noted that it has continually engaged in open and good-faith discussions with the Minister and the National Communications Authority (NCA) to address pricing concerns.
“It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage candidly on this important matter,” the company said.
MultiChoice also revealed it has already submitted a proposal to the Minister and the NCA outlining an alternative path forward.
The NCA then granted a 30-day ultimatum for MultiChoice to make a decision. The matter has not yet been resolved. The latest development is that Sam George intends to shutdown the operations of MultiChoice by September 6 if no resolution is reached.










