Reigning Telecel Ghana Music Awards (TGMA) Artiste of the Year, King Promise, has made it clear that his artistry will not be dictated by the pursuit of awards.
Speaking in an interview on 3Lounge on 3FM alongside Nigerian music star Mr Eazi, monitored by entertainment journalist Joseph Owusu Worae, the award-winning singer emphasized that his creative process is driven by authenticity rather than accolades.
“I am not making music for awards. I cherish the awards, but I will not be pressured into making music,” he stated.
The “Terminator” hitmaker, who currently holds the top TGMA honor, revealed that he had relatively few releases during the year under review, which accounts for his limited presence across multiple award categories. According to him, his collaboration with Mr Eazi, “See What We’ve Done,” was the only project he officially submitted, earning a nomination in the Afropop Song of the Year category.
In addition, his feature with Lasmid on “No Issues” also secured a nomination for Best Afrobeat Song of the Year.
When asked whether his reduced output was a strategic decision following his Artiste of the Year win, King Promise dismissed the notion of calculated artistry.
“For me, music can’t be calculated. It has to come from somewhere special. It’s not because I won Artiste of the Year that I have to rush and make music just to win again,” he explained.
Despite his stance, the singer remains confident about what lies ahead. While he insists awards are not his primary motivation, he expressed strong belief in the quality and impact of his upcoming work.
By Joseph Owusu Worae
