MultiChoice Ghana, operators of DStv, has rejected an order from the Minister of Communications, Digital Technology and Innovation, Samuel Nartey George, to slash its subscription fees by 30 per cent.
Responding to the remarks made by the Minister during the Government Accountability Series, Managing Director of MultiChoice Ghana, Alex Okyere, in a Sunday, August 3, 2025 statement said the proposed reduction slash proposed by the Minister is “not tenable.”
He explained that downward price adjustment should take into consideration conditions of the broader economic spectrum, amid maintaining quality service to customers, rather than what the Minister is proposing.
Okyere noted that the appreciation of the cedi, which is one of the reasons being cited for the rate cuts cannot solely be relied on for the reduction.
“While we appreciate the recent appreciation of the cedi, it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement indicated in some parts.
Meanwhile, the statement indicated further that MultiChoice had presented an alternative proposal to both the Minister and the National Communications Authority (NCA) as part of continuing discussions to address the pricing concerns.
Recounting its operations in Ghana for over three decades, the company avers it has strived to keep its subscription fees as low as possible.
It warned that a forced price reduction could threaten jobs and limit customer choice.
Speaking at a government accountability press briefing in Accra on Friday, August 1, 2025, Mr George gave MultiChoice until August 7 to implement the 30 percent fee cut or face suspension of its broadcasting licence.
He described DStv’s pricing in Ghana as unfair, noting that customers pay the equivalent of US$83 for the premium bouquet, compared with US$29 paid by subscribers in Nigeria for the same package.
The minister rejected suggestions that currency depreciation justifies the price difference, calling the situation “plain stealing” from Ghanaian consumers.
MultiChoice said it remained ready to engage constructively with the government and assured that it would continue to operate within Ghana’s laws and regulations.
Gov’t threatens to suspend DSTV license by August 7 if subscription fees are not reduced
